As an Art Director, I built, scaled, and mentored a team of designers and copywriters to deliver 360° performance marketing campaigns for CTV paid media, partner banner ads, activations, newsletters, CRM, and web/mobile UI. Partnering with senior leadership, marketing, and product teams, I developed scalable creative systems for launches across the US, EMEA, APAC, and LATAM—driving subscriber growth, brand awareness, and engagement through A/B testing and performance optimization.