As a Lead Motion Graphic Designer, I partnered with marketing leaders to conceptualize and execute high-impact A/B test visuals, strategically enhancing content visibility, engagement, and ROI. Driving creative innovation, I collaborated with product teams to develop compelling video content for the app store and YouTube channel.
Facebook Ads - Visual Design and A/B Testing Use Cases
GOALS & CREATIVE OBJECTIVES • A/B test the best performing graphic • create clean engaging art with clear message • showcase digital format of the books • identify if animated promos have stronger effect on CTR
RESULT
Archie sale animated GIF has delivered CTR of 0.56 as oppose to static ad of 0.39
RESULT
Dynamite sale animated GIF has delivered CTR of 0.92 as oppose to static ad of 0.32; Dynamite Sale ad with mobile device and animation has delivered CTR of 0.72
Facebook Ads
GOALS & CREATIVE OBJECTIVES • acquire new customers • lift GMS • increase engagement and CTR • create clean engaging art with clear message • showcase digital format of the books
Valerian Sale Campaign - IMDB
GOALS & CREATIVE OBJECTIVES
• partner with IMBD on promotion of Valerian books tied in with the movie debut with the purpose of reaching new and existing customers with Free book offer • increase revenue on Valerian sale and growth on GMS
• showcase the movie and the comic while adjusting creative to fit the message, legal copy and logo
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RESULT
When compared to an identical Valerian sale, done earlier in the year, the lift in GMS was 27%. It was the largest French content sale we’ve had to date.
New York Comic Con - Octoberfest
GOALS & CREATIVE OBJECTIVES
• reach new and existing comic book readers • increase CTR and GMS through sales via usage of original creative and clever messaging
RESULT
Increased overall engagement
and sales.
San Diego Comic Con - Christmas in July
GOALS & CREATIVE OBJECTIVES
• reach new and existing comic book readers • increase CTR and GMS through sales via usage of original creative and clever messaging
RESULT
GMS increase was 32.5% YOY when compared to of SDCC 2015.
Marvel Promotional Book Sale Campaign
GOALS & CREATIVE OBJECTIVES
• acquire new customers through promotion of books and sales • increase engagement • promote app installs • create engaging graphic with clear messaging showcasing mobile accessibility
Newsletters & Emails
GOALS & CREATIVE OBJECTIVES
• acquire new and retain existing customers • increase CTR, GMS and engagement • create engaging attention grabbing graphics with clear CTA
Leadership Principles Poster
PRINT AND DIGITAL
An internal poster created for print and digital format showcasing Amazon Leadership Principles and utilizing original illustration graphic.
Site Reskins - French Market
GOALS & CREATIVE OBJECTIVES • reach comic book fans in the french market • acquire potential affinity customers interested in geek brands • promotion of books: Elfes and Detective Conan • showcase digital capacity of the books
Product Videos
Apple and Google Play Store
An infographic CMX video showcasing the best features of the app such as volume of content, cinematic GV experience and double page spread.
Youtube & Amazon Video - Product Update
Featuring new product release - Guided View launch on Kindle.
Youtube Video - Product Update
Featuring product update - Improved Search Feature.
Youtube Promotional Channel
GOALS & CREATIVE OBJECTIVES • generate hype around new book releases • create engagement leveraging new movie or events, closely tied back to the comic book stories
Guardians of the Galaxy is one of the many episodes shot and produced by the CMX marketing team.